1. Problem: Brand Dilution in the Commodity FIBC Supply Chain Chemical distributors and traders face a persistent brand invisibility problem: their premium products arrive at customer facilities in generic white FIBCs indistinguishable from competitors' packaging. A 2024 survey of 200 chemical procurement managers (ICIS Chemical Business) found that 67% cannot identify their FIBC supplier by visual inspection alone, and 82% report that branded packaging positively influences